What is Tourism Research Analysis and Database System (TRAADS) and why is it important? TRAADS is a real-time reporting system that provides destinations and businesses within the tourism sector critical information for destination management, planning, marketing, pricing, and selling. JLC Travel & Tourism Consulting, Inc. developed TRAADS subsequent to identifying a gap in the tourism sector, which has disrupted the ability for better research and standardized/structured data collection. To clarify, many industries associated with the tourism sector have standardized data collection, but there are no standards across the industries to create a comprehensive view of the sector as a whole.
Purpose of TRAADS: 1. Structured data collection and standardize reporting; 2. Real time reporting; 3. Comprehensive data analysis that will benefit sustainable tourism, agro tourism, crisis management, economic development, business development, marketing, tourist behavior, and government policies. In short, TRAADS will create standardize reporting system using comprehensive data resulting in predictive analysis for the tourism sector.
When most people define tourism, their initial response includes the basic concept of traveling to a destination. However, when probed further no one really has a standard response to the question. This is due to no one standard definition of tourism within the sector. This has often been touted as the root of issues within tourism development. There is no one set definition of tourism and what the parameters of what constitutes a visitor. Many attempts have been made to define tourism and visitation, and in most circumstances destination and tourism related businesses pick the one that most closely relates to their overall needs and use that as their standard.
The inspiration for the creation JLC Travel & Tourism Consulting, Inc. resulted from work with a state tourism barometer which provided an understanding of how data works together and how the definition of tourism is fluid. The definition changes based on the destination and the needs of the environment. A lack of a standard definition is an issue, but not critical. The definition should be an umbrella to what is needed to better assess tourism globally. If we define the parameters of tourism too much we will limit our ability to effectively analyze visitation and a destinations economic health. How does this pertain to TRAADS?
Data collection is directly related to how we define tourism. The data collected is a representation of how destinations define tourism and visitation. TRAADS is designed to collect all pertinent data and customize/tailor the specific type and amount of data to the needs of the individual industries, businesses, and destinations within the Tourism Sector. The goal of TRAADS is not to create or increase redundant reporting, but standardize it at the sector level.
Tourism constitutes a vast portion of the global GDP. As many destinations throughout the world transitions to service industry based tourism is even more critical to understand to increase their overall GDP. The standardization of data collection and reporting that TRAADS provides will facilitate the ability for destinations and the tourism sector to maximize its potential.